Innovation: Coming out with new way to do business - design - production - marketing - distribution - service. Innovation provides solution to unmet needs of current and potential consumers. Innovation needs creative thinking. The creative thought needs to be implemented by solving various difficulties that crop up during execution of plans.
Jeff Dyer, professor at Brigham Young University's Marriott School of Management and coauthor of "The Innovator's DNA," outlines the four ways leaders come up with their great ideas.
Harvard Business Review upload
Uploaded on 15 Jul 2011