1 May - NRUTube Management Video Lecture Theater

Management Revision


Cost Information for Pricing Decisions

Pricing decision is made based on market conditions. A demand curve is prepared based on the market conditions and market research regarding the buying intentions of people at various price points. Pricing decision is made to maximize revenue or profits based on which is the appropriate measure at the point in time. What is the role of cost information in pricing? The cost information gives the profit or loss made by the company with respect to the pricing decision. Normally profits are made by companies. But there are abnormal situations when company has to accept loss at the time of planning itself and do its best not to exceed the budgeted loss. It is cost information that provides the budget estimate of profit or loss. One can say the cost information provides to identify the price point at which minimum loss may be made, while protecting the market share or market size that would enable the company to make profits in the future.

Cost Behavior Analysis and Relevant Costs




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Google Support for Bloggers and Web Site Publishers

Google has products to support bloggers and web site publishers. It offers free blogging platforms, web site facility, advertisement platform that gives revenues, analytics platform that provides information regarding visitors and pages, social media platform to write about blogs and web sites. Bloggers and web site publishers have to know them in detail to take advantage of them. Unless one is purely amateur and writing for fun, deep understanding of each of the google products that support online activities is essential.


Google Adsense
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Streamed on 30 May 2016
Google Adsense



Google Analytics

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Google Small Business

29 April - NRUTube Management Video Lecture Theater

Egham, U.K., April 24, 2017

42 Percent of CEOs Have Begun Digital Business Transformation
Gartner Survey
IT-Related Changes Are No. 2 Business Priority

Survey of 388 CEOs by Gartner, Inc. in the fourth quarter of 2016 to examine their business issues and some areas of IT technology agenda impact. Most responding organizations were those with annual revenue of $1 billion.

http://www.gartner.com/newsroom/id/3689017



A core set of digital attributes businesses must embrace to succeed over the course of the next decade. These are:

Innovate in agile ways
Predictively spot new opportunities
Demonstrate transparency and trust
Deliver unique and personalized experiences
Always on, operate in real time

In 2016, only 7% companies say they are able to achieve satisfactory performance in all the five areas.
https://www.delltechnologies.com/en-us/press/unveiling-the-digital-transformation-index.htm




You have to grow despite failure of certain projects or business plans. Business plan failure is normal phenomenon where businesses are trying to do business in the situation occurring in the future. But any successful business person has to learn from failure and plan better based better forecasts and risk management methods. One has to spot high expected return opportunities with low risk. Such opportunities are rare, but it is the spotting of such an opportunity before others and the capability to develop products and services to cater to that opportunity is the key to gain a foothold in the emerging businesses or existing businesses.
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