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Sunday, October 21, 2012
Reading Marx's Capital with David Harvey - YouTube Video Lectures
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Saturday, September 22, 2012
Friday, September 21, 2012
A Conceptual Framework for Managerial Costing - YouTube Video
Presentation by
Larry R. White CMA CFM CGFM CPA
Annual Management Accounting Conferency
IMA Metro Detroit & Toledo Chapters
Part 1
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Part 2
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The presentation in PDF document
http://www.rcainstitute.org/rcadocuments/Present.IMA.MI.3.2012.MCCF.pdf
Cost Management - A.N. Raman Interview - YouTube Videos 1 to 5
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There are 25 videos of this interview
http://muralilistening.blogspot.com/2009/12/n-raman-dec-2009-youtube-links.html
The YouTube channel is that of D.Murali
http://www.youtube.com/user/pitstop4performers?feature=watch
D. Murali's Blogs
Cost Congress Presentations Videos
http://coming-up-soon.blogspot.com/2010/01/cost-congress-2009-topics-of-videos.html
Presentations are available on YouTube
Thursday, September 20, 2012
Accounting Measurements and Stock Prices - Research of AP, CBS - Gil Sadka Video Presentation
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Loan Officer Incentives - Andrew Hertzberg Columbia B School Faculty Research Video
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Tuesday, September 18, 2012
Wednesday, September 12, 2012
US Utility Sector - Turmoil and Transition - September 2012
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University of Delaware
September 2012
Federal Marketplace for Data Center Capacity - Webinar Video
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2012
Data center consolidation became an important initiative in the Office of Management and Budget's December 2010 25-point plan to improve federal management of information technology. Get an insider look into their progress.
Water Investment Options at Scale, New Directions in Water for Food - Video Presentation
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2012 World Water Week Presentation
Sunday, September 9, 2012
Monday, September 3, 2012
Cost Containment Ideas Using Technology - 2012
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This is a screencast of a presentation that Greg Lemon and John Pamplin gave in May 2012.
This is a screencast of a presentation that Greg Lemon and John Pamplin gave in May 2012.
Warehouse Lighting New System - Cost Reduction - 2012
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August 2012
Enlightenz subsidiary company 0800 Save Energy recently upgraded Seamount's warehouse lighting to a brand new custom-designed system utilising Enzobay fittings and sensors, offering smart occupancy switching and safety lighting for optimal energy savings.
The operating cost reduction of nearly $35,000 per annum delivered a payback of only 1.8 years. This is coupled with the increase in lighting quality. Light levels throughout the main arterial roadway have increased significantly, from 80 to an average of 200 lux with excellent colour quality and complete elimination of flicker.
Reducing Waste in the Testing Cycle - YouTube Video
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Testing costs are significant and reducing waste is important
Friday, August 24, 2012
Sustaining Success - Usain Bolt Explains in IMD - 2010 Event
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Usain Bolt Sharing the Secrets of His Mission Success with MBAs - 2012
IMD YouTube Video
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Monday, August 20, 2012
Friday, August 17, 2012
Entrepreneurship Videos from Stanford Entrepreneurship Corner
YouTube Channel ECorner
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86 video playlists - videos on talks by various entrepreneurs - August 2012
86 video playlists - videos on talks by various entrepreneurs - August 2012
Energies that Power a Career - Interview - Kristina Johnson
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US Under Secretary for Energy
Thursday, August 2, 2012
Corporate Finance in a World of Uncertain Valuations - 2011 Panel Discussion at Columbia B School
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Friday, November 4, 2011
Finance in a World of Uncertainties - Key Notes Speech - Erskine Bowles
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Conference on 4 November 2011 at Columbia Business School
Wednesday, August 1, 2012
Beyond Performance - Organizational Health
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Preview Book of Price and Keller
http://books.google.co.in/books/about/Beyond_Performance.html?id=hHUnwlgXRkgC
Articles by Price and Keller
http://blogs.hbr.org/cs/2011/09/four_ways_successful_transformation_do.html
http://blogs.hbr.org/cs/2011/12/five_questions_that_should_sha.html
Friday, July 20, 2012
CFA Level I Video Lectures on YouTube
Video Lectures for 2012 CFA Examination
Video Lectures based on 2012 readings or based on Past Readings
Reading 1 Code of Ethics and Standards of Professional Conduct
Reading 2 Guidance for Standards I–VII
Reading 3 Introduction to the Global Investment Performance Standards (GIPS)
Reading 4 Global Investment Performance Standards (GIPS)
Reading 5 The Time Value of Money
Reading 6 Discounted Cash Flow Applications
Reading 7 Statistical Concepts and Market Returns
Reading 8 Probability Concepts
Reading 9 Common Probability Distributions
Reading 10 Sampling and Estimation
Reading 11 Hypothesis Testing
Reading 12 Technical Analysis
Reading 13 Demand and Supply
Reading 14 Demand and Supply Analysis - Consumer Demand Economics
Reading 15 Demand and Supply Analysis: The Firm
Reading 16 The Firm and Market Structures
Reading 17 Aggregate Output, Prices, and Economic Growth
Reading 18 Understanding Business Cycles
Reading 19 Economics Monetary and Fiscal Policy
Reading 20 International Trade and Capital Flows
Reading 21 Currency Exchange Rates
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading 43 Portfolio Management Overview
Reading 44 Portfolio Risk and Return
Reading 45 Portfolio Risk and Return
Reading 46 Basics of Portfolio Management
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Reading
Play List of 57 videos
Individual Videos are posted in this blog and You can visit them by clicking on the label CFA Level 1
http://mgmtvideo.blogspot.com/search/label/CFA%20Level%201
46 topics are there presently.
You can write a comment if you have any doubts about the concepts covered in the lectures.
More topics will be added. Text explanation also will be added to the video content.
Play List of 57 videos
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Tuesday, July 17, 2012
Introduction to CFA Course and Profession - YouTube Videos
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2012 CFA Level 1 R1 Code of Ethics and Standards of Professional Conduct - Video Lecture
Study Session 1 Ethical and Professional Standards
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss01.pdf
Any doubt on the lecture, please write a comment
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2012 CFA Level 1 R2 Guidance for Standards I–VII - YouTube Videos
Study Session 1 Ethical and Professional Standards
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss01.pdf
Any doubt on the lecture, please write a comment
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2012 CFA Level 1 R3 Introduction to the Global Investment Performance Standards (GIPS) - Videos
No video available at the present.
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2012 CFA Level 1 R4 4 Global Investment Performance Standards (GIPS) - Videos
Study Session 1 Ethical and Professional Standards
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss01.pdf
Any doubt on the lecture, please write a comment
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Texas Instruments BA II Plus Video Tutorial For the CFA examination
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2012 CFA Level 1 R5 The Time Value of Money - YouTube Videos
Study Session 2 Quantitative Methods: Basic Concepts
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss02.pdf
Any doubt on the lecture, please write a comment
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2012 CFA Level 1 R6 Discounted Cash Flow Applications - Video Lectures
Study Session 2 Quantitative Methods: Basic Concepts
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss02.pdf
Any doubt on the lecture, please write a comment
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2012 CFA Level 1 R7 Statistical Concepts and Market Returns - Videos
Study Session 2 Quantitative Methods: Basic Concepts
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss02.pdf
Any doubt on the lecture, please write a comment
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2012 CFA Level 1 R8 Probability Concepts - Video Lectures on YouTube
Study Session 3 Quantitative Methods: Basic Concepts
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss02.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R9 Common Probability Distributions - Videos
Study Session 3 Quantitative Methods: Application
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss03.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R10 Sampling and Estimation - Video Lectures
Study Session 3 Quantitative Methods: Application
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss03.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R11 Hypothesis Testing - Videos
Study Session 3 Quantitative Methods: Application
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss03.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R12 Technical Analysis - Videos
Study Session 3 Quantitative Methods: Application
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss03.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 Video Lecture R13 Demand and Supply
Study Session 4 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss04.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 Reading 14 Demand and Supply Analysis Consumer Demand Economics Video Lecture on YouTube -
Study Session 4 Economics
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R15 Demand and Supply Analysis: The Firm
Study Session 4 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss04.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level1 Video R16 The Firm and Market Structures.
Study Session 4 Economics
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 Video R17 Aggregate Output, Prices, and Economic Growth
Study Session 5 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss05.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 Economics R18 Video Lecture Understanding Business Cycles
Study Session 5 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss05.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R19 Economics Monetary and Fiscal Policy
Study Session 5 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss05.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 R20 International Trade and Capital Flows
Study Session 6 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss06.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 Economics R21 Currency Exchange Rates
Study Session 6 Economics
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss06.pdf
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Any doubt on the lecture, please write a comment
Brief notes on the reading
http://www.docertifications.com/r21_l1
2012 CFA Level 2 R40 Free Cash Flow Valuation
Study Session 11 Corporate Finance
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Any doubt on the lecture, please write a comment
2012 CFA Level 2 Online Lecture R42 Residual Income Valuation
Study Session 11 Corporate Finance
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss11.pdf
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Any doubt on the lecture, please write a comment
2012 CFA Level 1 Video R43 Portfolio Management Overview
Part of Session 12
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss12.pdf
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If you have any doubt on the lecture please write a comment.
2012 CFA Level 1 Video R44 Portfolio Risk and Return
Part of session 12
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss12.pdf
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2012 CFA Level 1 Video R45 Portfolio Risk and Return
Session 12 Reading list
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss12.pdf
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Cfa Exam Prep:2012 CFA Level 1 Video R46 Basics of Portfolio Management
Part of Study Session 12 Portfolio Management
http://www.cfainstitute.org/CFA%20Program%20Study%20Session/2012_LI_ss12.pdf
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2012 CFA Level 1 Video Lecture R47 Market Organization and Structure
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2012 CFA Level 1 Video R51 Introduction to Industry and Company Analysis
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2012 CFA Level 1 Video R54 Risks associated with Investing in Bonds Part 1
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2012 CFA Level 1 Video R58 Yield Measures, Spot Rates, and Forward Rates Part 1
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Seven Habits of Highly Effective People - YouTube Videos
Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win-Win
Habit 5: Seek First to Understand, Then to be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw
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Sharpen the saw
http://www.iaca.net/Resources/Articles/ArticleforIACASharpentheSaw.pdf
Seven Habits of Highly Effective People Stephen Covey - Videos
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Put Your Big Rocks in First
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Thursday, July 12, 2012
Friday, June 29, 2012
Why Future CEOs Need Social Media - Deloitte Australia CEO Giam Swiegers
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Friday, June 1, 2012
Career Development - Presentation Videos - B School Dallas University
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The series has 3 more videos
The series has 3 more videos
The Big Four of Career Development - Krannert School of Management Video Presentation
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Purdue University Business School Career Services Presentation
Employment Laws- USA: 2009, 2010 and Beyond!
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5 parts are there. All are to be embedded into this post
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5 parts are there. All are to be embedded into this post
Thursday, May 31, 2012
Wednesday, May 30, 2012
Leadership and Decision Making by Webinar by Dr. Victor Vroom
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Dr. Victor Vroom, Yale School of Management
Dr. Victor Vroom, Yale School of Management
Monday, May 28, 2012
Creative Content Excellence - Excellent Video - Vice President - Coca Cola
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The Art of Choosing - Presentation by Author Prof Sheena Iyengar
Columbia Business School Videos
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Saturday, May 26, 2012
Financial Management Video Lectures by Dr. K. Petrov
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Play list 15 videos
Play list 15 videos
Financial Markets - Lecture Videos - Yale Course
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Play list of 26 videos
Individual videos will be embedded.
Play list of 26 videos
Individual videos will be embedded.
Financial Mathematics - Time Value of Money - Lecture YouTube Videos
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Equity Financing - Lecture YouTube Video
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Course Material
https://open.umich.edu/education/sph/hmp607/fall2008/materials
Course Material
https://open.umich.edu/education/sph/hmp607/fall2008/materials
Dividend Policy - Lecture YouTube Video - Michigan Open Course Material
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Capital Structure - Lecture YouTube Video - Michigan Open Course Material
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Financial Analysis and Planning - Lecture You Video - Michigan Open Course Material
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Value Investing Conference Presentation Videos - 2008
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Thursday, May 24, 2012
Strategic Management - Video Lectures - World Wide Science Online MBA
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External Analysis
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Worldwide Science has 87 video lecturess in various subjects of MBA on 24.5.2012
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External Analysis
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Worldwide Science has 87 video lecturess in various subjects of MBA on 24.5.2012
Diversification Strategy - Video Lectures
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Wednesday, May 23, 2012
Interesting Video Lecture - Strategic Management - Introduction
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The Strategic Management Process - Review Notes
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The Strategic Management Process - Review Notes
Interesting Video Lecture - Evaluating Firm's External Environment
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Analysis of Firm's External Environment for Strategy Making
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Analysis of Firm's External Environment for Strategy Making
Interesting Video Lecture - Internal Capabilities - Analysis for Strategic Management
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Lectures are based on Barney and Hesterly's Book Chapters
Video uploaded 5 May 2011
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Lectures are based on Barney and Hesterly's Book Chapters
Video uploaded 5 May 2011
Blue Ocean Strategy: Making the Competition Irrelevant
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Presentation at
University San Diego Business School
Presentation at
University San Diego Business School
Re-making the insurance industry value chain - Richard Leftley - CEO of MicroEnsure
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Video uploaded 22 May 2012
Richard Leftley, Founder and CEO of MicroEnsure addressed students at Saïd Business School.
MicroEnsure is an insurance intermediary, working in the developing world to serve people with affordable insurance products. In the address, Leftley provided a first-hand account of their attempt in re-making the insurance industry value chain.
Video uploaded 22 May 2012
Richard Leftley, Founder and CEO of MicroEnsure addressed students at Saïd Business School.
MicroEnsure is an insurance intermediary, working in the developing world to serve people with affordable insurance products. In the address, Leftley provided a first-hand account of their attempt in re-making the insurance industry value chain.
Wednesday, May 16, 2012
Monday, May 14, 2012
Financial Accounting - Video Lecture 2
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http://www.youtube.com/watch?v=rlYrEQJ5DIg
Unit 1 Part 2 of Tru Tony Bells Videos on YouTube
Financial Accounting Video Lecture 1
http://www.youtube.com/watch?v=rlYrEQJ5DIg
Unit 1 Part 2 of Tru Tony Bells Videos on YouTube
Financial Accounting Video Lecture 1
'Bottom of the Pyramid' Approach: Responsible Capitalism or Business as Usual? -Debate YouTube Video
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Debate about the opportunities and risks of 'bottom of the pyramid' approaches to development.
At the University of Oxford Saïd Business School on 3 May 2012.
Speakers include:
Catherine Dolan, University Lecturer in Marketing, Culture and Society;
Patricia O'Hayer, Unilever;
Mita Samani, UK Department for International Development (DFID);
John Hilary, War on Want;
Aneel Karnani, University of Michigan;
Kate Meagher, London School of Economics;
John Madeley, author of 'Big Business, Small People';
Simon Maxwell, Climate Development Network;
Zahid Torres-Rahman, Business Fights Poverty.
Debate about the opportunities and risks of 'bottom of the pyramid' approaches to development.
At the University of Oxford Saïd Business School on 3 May 2012.
Speakers include:
Catherine Dolan, University Lecturer in Marketing, Culture and Society;
Patricia O'Hayer, Unilever;
Mita Samani, UK Department for International Development (DFID);
John Hilary, War on Want;
Aneel Karnani, University of Michigan;
Kate Meagher, London School of Economics;
John Madeley, author of 'Big Business, Small People';
Simon Maxwell, Climate Development Network;
Zahid Torres-Rahman, Business Fights Poverty.
Saturday, May 12, 2012
Financial Accounting - Video Lecture 1
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Lectures by Tru Tony Bell
Unit 1 Part 1
Financial Accounting Video Lecture 2
Lectures by Tru Tony Bell
Unit 1 Part 1
Financial Accounting Video Lecture 2
Monday, April 30, 2012
Winning Management Strategies for the Real World Tom Peters - Robert Townsend Audio Lectures
Winning Management Strategies for the Real World Tom Peters - Robert Townsend Audio Lectures
Authors
11 audio lectures you can listen
1 Getting the Job Done
2 Getting the Job Done 2
3 People Helping People
4 How to De-Clutter Your Life
5 Innovation: Move as Fast as You Can
6 Selling Innovation Through Results
7 The Decentralization of Information
8 The Problem of Marketing
9 No Such Thing as a Tiny Improvement
10 Saying Thanks
11 Exceptional Service / Fewer People
Link on Archive.org for the Audio Book
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http://www.archive.org/details/Winning_Management_Strategies
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http://www.archive.org/details/Winning_Management_Strategies
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Comments
Tom Peters - Excellence - Videos
Tom Peters - Excellence - Videos
Authors
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If you want energetic work place, use energetic language
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Tom Peters on Leadership - Videos
Tom Peters on Leadership - Videos
Authors
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Tom Peters' Leadership Thoughts: Listening
Tom Peters' Leadership Thoughts#58 Listening
http://www.youtube.com/watch?v=IwB7NAvKPeo
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Tom Peters: Gain Respect by Giving It
Tom Peters#58 Gain Respect by Giving It
http://www.youtube.com/watch?v=v-DYHdxcAw8
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Comments
Peter Drucker on Management - Videos
Peter Drucker on Management - Videos
Authors
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First video in a playlist
Drucker mentioned in this film scope for improvement in productivity of knowledge workers.
He mentioned that F.W. Taylor focused on manual work and improved its productivity.
But in the area of knowledge work, no such understanding was developed so far.
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C.K. Prahlad on Strategic Management - Videos
C.K. Prahlad on Strategic Management - Videos
Authors
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Comments
Sunday, April 29, 2012
Time Management - Perfect Time Management - Videos
http://www.youtube.com/watch?v=HvI8NkfmnaQ
7 videos are uploated
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Videos Courtesy http://perfect-time-management.com
Knol 4878
Harvard Case Study Method - Videos
2007
Inside HBS Case Class
http://www.youtube.com/watch?v=eA5R41F7d9Q
2010
HBS Case Method in Action
http://www.youtube.com/watch?v=Ogd52BWg6wQ
Knol - 4879
Economics - Latest Youtube Videos
Youtube Search Link for Latest Economics Videos
Lecture Part 1 of 3
Greenspan's bubbles
http://www.youtube.com/watch?v=OnrY2mJL-fU
Measuring Online Success - eMetrics Marketing Optimization Summit - Video
Measuring Online Success by Eric T. Peterson - eMetrics Marketing Optimization Summit
http://www.youtube.com/watch?v=cK5vYG85Gkc
International Marketing or Global Marketing - Videos
2010 video
http://www.youtube.com/watch?v=NU5tacDTMAk
LSBF Global MBA channel
London School of Business and Finance
http://www.youtube.com/watch?v=CarS0Y5kEaA
http://www.youtube.com/watch?v=7fwMk6AwkXg
http://www.youtube.com/watch?v=c1gqvNl293g
http://www.youtube.com/watch?v=eK-LlUgPzCc
Knol 4993
Brand Positioning - Videos
http://www.youtube.com/watch?v=lIq_8MUPz5w
http://www.youtube.com/watch?v=Kz55hI9GDgI
http://www.youtube.com/watch?v=vApI9ecu1gs
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Part 2 is also there
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http://www.youtube.com/watch?v=xI6D-80ITHs
Knol 5010
Saturday, April 28, 2012
Managing Personal Sales Efforts and Personal Communication Initiatives - Videos
http://www.youtube.com/watch?v=LkOs60vdnSs
Consultative selling - Noel Capon
http://www.youtube.com/watch?v=zscFfVS2U9c
Students practicing selling skills
http://www.youtube.com/watch?v=Ki7PC_Pax00
Knol 5015
Dwight D. Eisenhower Presidential Campaign Television Advertisements (1956) - Videos
http://www.youtube.com/watch?v=X0qAYEVOS8c
1 of 4 videos
http://www.youtube.com/user/thefilmarchive
The Film Archive Channel has more than 2000 old film clips on various aspects of USA and World.
Worth sharing.
Knol - 5033
Services Management - Youtube Videos
A. Parasuraman: Technology's Role in Service Delivery
uploaded 5 August 2011
4of 4
http://www.youtube.com/watch?v=6o69tF_aEWk
Bill Marriott: Achieving success in business and family - Video
29 April 2011
http://www.youtube.com/watch?v=YwlGrxHDMnM
Saturday, April 21, 2012
Indra Nooyi - CEO - Pepsico - Interviews and Talks
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The Role of Leadership in Software Development - YouTube Video
Mary Poppendieck's Presentation at Google Talks
_____________ _____________Leadership Means Responsibility - Talk by Dean Robert Joss
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Stanford B School Dean
2009
Leadership position is any position where you take responsibility for a group with a mission to fulfill
Stanford B School Dean
2009
Leadership position is any position where you take responsibility for a group with a mission to fulfill
Thursday, April 19, 2012
Financial Model To Accompany Business Plan to Obtain Capital - YouTube Video
Brian Goncher, Clean Tech Practice Director from Deloitte Services LP, explaining what is necessary and what not to do when creating the financial model that will accompany your business plan and use to obtain capital.
2011 Video uploaded by UCBerkeleyHaas
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__________________2011 Video uploaded by UCBerkeleyHaas
Videos for Equity Research Course at NITIE, Mumbai
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Monday, April 9, 2012
Bob Garfield on the Human Element in Digital Age Marketing - YouTube Video
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Video uploaded on 5 April 2012 by Columbia Business School
The BRITE conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School.
At the conference, Bob Garfield, host of NPR's On the Media and an editor at AdAge, talked about how the digital revolution dictates an entirely new approach to marketing based not on a brand's manufactured image or positioning, but on its actual relationships. He termed this the "Human Element" in marketing in digital age.
Visit
http://www.briteconference.com
http://www.globalbrands.org
One of India's global film directors, Shekhar Kapoor said about digital age media and marketing "The new world is about brands and not intellectual property."
"An icon has to have a consistent, honest interaction with the community."
"You cannot speak to the community, you have to be part of the community. That is fundamental mantra. If you are outside-in, the community will throw you out."
Video uploaded on 5 April 2012 by Columbia Business School
The BRITE conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School.
At the conference, Bob Garfield, host of NPR's On the Media and an editor at AdAge, talked about how the digital revolution dictates an entirely new approach to marketing based not on a brand's manufactured image or positioning, but on its actual relationships. He termed this the "Human Element" in marketing in digital age.
Visit
http://www.briteconference.com
http://www.globalbrands.org
One of India's global film directors, Shekhar Kapoor said about digital age media and marketing "The new world is about brands and not intellectual property."
"An icon has to have a consistent, honest interaction with the community."
"You cannot speak to the community, you have to be part of the community. That is fundamental mantra. If you are outside-in, the community will throw you out."
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Narayana Rao - 29 May 2011