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Preview Book of Price and Keller
http://books.google.co.in/books/about/Beyond_Performance.html?id=hHUnwlgXRkgC
Articles by Price and Keller
http://blogs.hbr.org/cs/2011/09/four_ways_successful_transformation_do.html
http://blogs.hbr.org/cs/2011/12/five_questions_that_should_sha.html
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