Wednesday, April 4, 2012

Five Strategies for Entrepreneurial Branding - YouTube Video - Julie Cottineau

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The BRITE conference on brands, innovation and technology was hosted by the Center on Global Brand Leadership at Columbia Business School hosted The BRITE conference on brands, innovation and technology . At the conference, Julie Cottineau, founder of BrandTwist and former VP of brand at Virgin USA, explored five strategies to foster a more agile approach for bringing ideas to market with impact. 

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