8 March - NRUTube Management Video Lecture Theater

Marketing Communication: Channels and Promotion Tools - YouTube Videos

http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html


Integrated Marketing Communications

Strategic Marketing - Contemporary Issues by Prof. Jayanta Chatterjee,Department of Management,IIT Kanpur.For more details on NPTEL
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NPTEL

Advertising - YouTube Videos

http://nraomtr.blogspot.com/2011/12/advertising.html


Introduction



Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor (Kotler).



Advertising is aimed at a target market and buyer motives have to be considered in developing the advertisement strategy or program.


Five Major Decisions in Advertising

Five major decisions are to be made developing the advertisements.



Mission: the objectives of the advertisement

Money: how many needs to be spent or how much can be spent?

Message: What is the message to be sent to get the desired response?

Media: What media should be sued?

Measurement: What are the evaluation criteria for results of the advertisement?

These five decision are known as Fives Ms (5 Ms) of advertising.

More:  http://nraomtr.blogspot.com/2011/12/advertising.html

Coca-Cola VP Jonathan Mildenhall's Guest Lecture on Creative Excellence

Uploaded on 11 May 2011
Coca-Cola's VP of Global Advertising Strategy & Creative Excellence and MMU graduate, Dr Jonathan Mildenhall, gave a guest lecture at the MMU Business School entitled 'A Manifesto for Creative Excellence at the Coca-Cola Company'.

In this video Dr Mildenhall talks about how Coca-Cola approaches brand communication strategy and creativity across its global brands.




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Manchester Metropolitan University




Advertising, Marketing, and Public Relations: On the Rise

Uploaded on 14 Mar 2011

Who came up with those Apple commercials with the dancing silhouettes? How did the Coca-Cola polar bears campaign go from conception to completion? Get an insider's look at the Mad Men of advertising who come up with your favorite ads and market your favorite products. Hear from employees at major players in the traditional advertising industry and product managers who lead marketing and research for major brands. This year's "On the Rise" is designed to help you explore a career in advertising, marketing and public relations and uncover the paths you can take after graduation. Panelists will be discussing the industry, current work and future trends they see becoming popular. There will also be time set aside to answer your questions about advertising, marketing and public relations.

This panel was filmed as part of Taking the Next Step 2011

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The University of Chicago

1 March - NRUTube Management Video Lecture Theater

Marketing Strategies for Challenger Firms  - YouTube Video Lectures

http://nraomtr.blogspot.com/2011/12/marketing-strategies-for-challenger.html

Introduction

Firms that are not market leaders in their industry or product category are trailing firms. One or two of them could be close competitors to the market leader and they can be termed as runner-up firms. These firms can take the role of challengers when they make aggressive efforts to further their market share or they can be termed followers when they keep quiet and maintain their market share.

There are successful trailing firms which challenged and became industry No. 1 firms. Canon is one such example in copiers. Toyota is now the world No. 1 company in automobiles; it displaced General Motors.

The challenger companies have to attack the leader, other comparable firms, and smaller firms in their bid to gain market share.

Attack has a greater probability of success when there is customer dissatisfaction with the current leader. There is a gap in the market which the leader is not serving. Comparable firms can be successfully attacked when they are underfinanced and are charging excessive prices and customers are showing dissatisfaction. Similarly, underfinanced smaller firms can be attacked to gain market share.

With each attack, the challenger may hope to gain a reasonable increase in its market share.

More: http://nraomtr.blogspot.com/2011/12/marketing-strategies-for-challenger.html

Challenger Marketing: Succeeding In Today's B2B Battleground
Published on 21 May 2014
Brent Adamson, co-author of "The Challenger Sale," kicked off the 2014 Content2Conversion Conference for B2B marketers by introducing the concept of challenger marketing. In this session, Adamson challenged marketers to rethink content marketing and lead generation by leading with commercial insight.

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More on the C2C Conference:
http://content2conversion.com/

CEB - What the Best Companies Do



From challenger brand to No. 1
Published on 25 Mar 2014
The Big Rethink 2014 US - The 360° CMO
March 13th 2014 / New York, NY

What does it take to challenge the dominant brand in your category? In addition to a great product, you need a marketing plan with the courage to challenge the status quo. In this session, a CMO and his agency partner discussed what it takes for a brand to spark growth and innovation within a category, how to reshape the category and become No. 1, and how to hold onto the challenger brand mentality to maintain its leadership and no. 1 position.

Peter McGuinness
Chief marketing and brand officer, Chobani

David Droga
Founder and creative chairman, Droga5

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WithTheEconomist






Competitive Strategies for Followers and Nichers  http://nraomtr.blogspot.com/2011/12/competitive-strategies-for-followers.html

2 March - NRUTube Management Video Lecture Theater

Managing Product Lines and Brands 

http://nraomtr.blogspot.com/2011/12/managing-product-lines-and-brands.html



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LSBF Global MBA

Marketing Strategy for New Industry Products  

http://nraomtr.blogspot.com/2011/12/marketing-strategy-for-new-industry.html


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17 March - NRUTube Management Video Lecture Theater

Linear Programming


Summary Revision Article
Optimizing the Use of Resources with Linear Programming:
http://nraomtr.blogspot.comn/2011/12/linear-programming-or-lp-is-one-of-most.html

How To Solve Linear Programming Problem Using Simplex Method

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Happy Learning



Summary Article Text

Learning Curves - Review Notes:

Forecasting learning curve
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Ahmed Hasan


9 Tips to be a Better Leader - Leadership and Management Skills and Qualities
Practical Psychology
6.15 minutes

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16 March - NRUTube Management Video Lecture Theater

Operations Management

Introduction to Operations Management Part 1

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Dr. Harvi Millar

Summary Notes on Operations Management

Introduction to the Field of Operations Management: http://nraomtr.blogspot.com/2011/12/business-education-is-incomplete.html

Operations Strategy

Operations Strategy and Competitiveness - Review Notes: http://nraomtr.blogspot.com/2011/12/for-company-to-be-considered-world.html

Operations Management - Operations Strategy
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Windesheim

The lecture is based on the book by Krajewski

Learning objective 1: Describe operations and supply chains in terms of inputs, processes, outputs, information flows, suppliers, and customers.

LO2: Define an operations strategy and its linkage to corporate strategy, as well as the role it plays as a source of competitive advantage in a global Marketplace.

LO3: Identify nine competitive priorities used in operations strategy, and their linkage to marketing strategy.

LO4: Explain how operations can be used as a competitive weapon.

LO5: Identify the globat trends and challenges facing operations management.

2 tips for developing good management skills | London Business School

London Business School
Published on 29 Aug 2013
14.25 minutes
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Updated 15 March 2016

15 March - NRUTube Management Video Lecture Theater

Operations Management

Introduction to Operations Management Part 1

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Dr. Harvi Millar

Summary Notes on Operations Management

Introduction to the Field of Operations Management: http://nraomtr.blogspot.com/2011/12/business-education-is-incomplete.html

Operations Strategy

Operations Strategy and Competitiveness - Review Notes: http://nraomtr.blogspot.com/2011/12/for-company-to-be-considered-world.html

Operations Management - Operations Strategy
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Windesheim

The lecture is based on the book by Krajewski

Learning objective 1: Describe operations and supply chains in terms of inputs, processes, outputs, information flows, suppliers, and customers.

LO2: Define an operations strategy and its linkage to corporate strategy, as well as the role it plays as a source of competitive advantage in a global Marketplace.

LO3: Identify nine competitive priorities used in operations strategy, and their linkage to marketing strategy.

LO4: Explain how operations can be used as a competitive weapon.

LO5: Identify the globat trends and challenges facing operations management. 

5 March - NRUTube Management Video Lecture Theater

Topic: Innovation

Innovation: Coming out with new way to do business - design - production - marketing - distribution - service.  Innovation provides solution to unmet needs of current and potential consumers. Innovation needs creative thinking. The creative thought needs to be implemented by solving various difficulties that crop up during execution of plans.


Jeff Dyer, professor at Brigham Young University's Marriott School of Management and coauthor of "The Innovator's DNA," outlines the four ways leaders come up with their great ideas.

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Harvard Business Review upload
Uploaded on 15 Jul 2011


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Insead