Friday, February 26, 2016

28 February - NRUTube Management Video Lecture Theater

Analyzing Competitors


Raven tools

The Five Competitive Forces That Shape Strategy
Porter's explanation

HBR upload

Strategy of Market Leader

Samsung Case Part 3: Market Leadership
Uploaded on 21 Apr 2010
Reid Sullivan, senior vice president for Samsung Electronics, discusses Samsungs market strategy. He describes how Samsung's new 2View camera was successfully brought to market and transformed Samsung's position in the digital camera field.



Columbia Business School

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